Digital Experience Systems
for Landmark Places
CFIRE creates large-scale media experiences for corporate headquarters, hospitality destinations and public environments, from the first idea through launch and ongoing programming.
The Screen Is Only One Part of the Experience
The strongest media environments begin with the site-specific place, the audience and the reason the experience exists.
CFIRE brings narrative, content, technology and operations into one program. We define what the experience needs to do, create the work, coordinate delivery and keep it relevant after launch.
From Vision to Day Two
CFIRE leads large-scale media experiences from initial definition through creative direction, original content, technical delivery, launch and ongoing operation.
01
VISION & DEFINITION
Purpose, audiences, site-specific experience strategy and program priorities
02
EXPERIENCE & CREATIVE DIRECTION
Signature moments, visual worlds, content concepts and interaction
03
CONTENT PRODUCTION & DELIVERY
Original content, technical integration, testing and commissioning.
04
LAUNCH & DAY TWO
Launch, publishing, programming, content refresh and ongoing support.
Selected Work
SALESFORCE TOWERS WORLDWIDE
The original Salesforce lobby content program, expanded across more than seven towers and 11 large-format displays worldwide.
MGM COTAI
A property-wide media program spanning 25 displays and 70 million pixels, including the award-winning Watercolor Story.
ONE RAFFLES QUAY, SINGAPORE
A multi-screen experience system supported through continuing content, publishing and operations.
AMORA CONVERSATIONAL AI FOR SCREENS
An award-winning conversational AI experience created for patients and families at Seattle Children’s.
Building a New Experience?
CFIRE works with owners, brands, architects and technical teams to define and deliver large-scale experiential media programs built for the life of the place.