Digital Experience Systems
for Landmark Places
CFIRE creates large-scale media experiences for corporate headquarters, hospitality destinations and public environments, from the first idea through launch and ongoing programming.
The Screen Is Only One Part of the Experience
The strongest media environments begin with the site-specific place, the audience and the reason the experience exists.
CFIRE brings narrative, content, technology and operations into one program. We define what the experience needs to do, create the work, coordinate delivery and keep it relevant after launch.
From Initial Definition to Day Two
CFIRE leads large-scale media programs for physical places, from initial definition through launch and ongoing operation.
We work with owners, architects, creatives and technical teams to define what the experience is for, create what appears across it, carry the program through delivery and establish how to sustain and evolve it after launch.
01 EXPERIENCE STRATEGY
Audience, narrative, programming and the role media will play within the place.
02 CREATIVE & CONTENT
Digital art, signature content, brand storytelling and interactive experiences designed for architectural scale.
03 TECHNICAL INTEGRATION & LAUNCH
System requirements, production coordination, testing, commissioning and final quality across content and display
04 PROGRAMMING & OPERATIONS
Content planning, publishing, seasonal evolution, governance and ongoing support after launch.
Selected Work
SALESFORCE TOWERS WORLDWIDE
The original Salesforce lobby content program, expanded across more than seven towers and 11 large-format displays worldwide.
MGM COTAI
A property-wide media program spanning 25 displays and 70 million pixels, including the award-winning Watercolor Story.
ONE RAFFLES QUAY, SINGAPORE
A multi-screen experience system supported through continuing content, publishing and operations.
AMORA CONVERSATIONAL AI FOR SCREENS
An award-winning conversational AI experience created for patients and families at Seattle Children’s.
Building a New Experience?
CFIRE works with owners, brands, architects and technical teams to define and deliver large-scale experiential media programs built for the life of the place.