HEALTHCARE / MULTILINGUAL MEDIA & CONVERSATIONAL AI

Seattle Children's / Odessa Brown Children's Clinic

A three-screen experience program that evolved from calming nature and multilingual community content to an award-winning conversational AI character.

CLIENT
Seattle Children's / OBCC

AUDIENCE
Children, families, caregivers and staff

MEDIA
Three architectural displays / five languages

CFIRE ROLE
Experience strategy, content, programming, AI development and launch

The Opportunity

Odessa Brown Children's Clinic serves a diverse community and wanted its new lobby displays to support a warmer, more useful and more representative patient experience.

The screens needed to do several jobs well: create a calmer welcome, engage children, share practical health and community information, and reflect the languages and people of the neighborhood.

CFIRE's Solution

CFIRE began with calming scenes from its nature collection, then created a flexible visual system for community stories, healthcare information, daily announcements and urgent messages in English, Spanish, Somali, Chinese and Vietnamese.

The program later expanded into Amora, a real-time animated character designed to engage patients and families through natural conversation.

From Day Zero to an Evolving Experience

Across the lobby and staircase displays, nature, graphic templates, local photography and multilingual information could be programmed around the changing needs of the clinic.

Amora added a new interactive layer. Character, voice, spatial content, enterprise knowledge and generative AI came together in one approachable experience built specifically for a physical healthcare setting.

What CFIRE Delivered

  • Healthcare experience and content strategy

  • Calming nature and child-friendly visual programming

  • A flexible system for daily, community and urgent messaging

  • Content in English, Spanish, Somali, Chinese and Vietnamese

  • Character development, conversational AI and real-time interaction

  • Testing, launch and operating support across the screen network

Impact

  • Families recognized themselves and their community on the displays

  • Multilingual communications were especially valued by patients and visitors

  • The program demonstrated how one screen network could evolve from ambient content and practical information into responsive interaction

  • Amora received 2024 Davey Awards Best in Show, Gold for Best Interactive Design and Silver for AI Creative Integration

Designing Technology Around the Human Experience?

CFIRE creates healthcare media and interactive experiences that support the audience, the environment and the people responsible for operating them.

DISCUSS A HEALTHCARE EXPERIENCE →

Links

Learn more about the powerful uses of digital signage and LED lobby screens here.

For more on the fundamentals of LED video wall content please see our CFIRE blog, CFIRE website, and recent repost on Sixteen-Nine