At cFire, we design experiential content technology platforms for events, lobbies, and video walls, blending nature, art, AI agents, and storytelling to elevate guest engagement and place identity.cFire specializes in immersive and interactive experiences for places, events, and brands.Known for our Salesforce Waterfall, we transform walls, rooms, lobbies, and public spaces with immersive nature, digital art, and site-specific interactivity. From custom content to nature-based subscriptions, and smart content operations for LED screen systems, our global network of artists and technologists powers experiences for innovators in tech, AI, healthcare, and commercial real estate. 
In collaboration with artist Zheng Chongbin, cFire created Watercolor Story—a massive immersive artwork for MGM Cotai’s ultra-luxury resort in Macau. Blending traditional Chinese pigments, masterful ink-brush techniques, and avant-garde animation, the piece paints itself in real time across The Spectacle, the world’s largest indoor LED screen array.See more of Artist Zheng Chongbin’s work currently exhibited at LACMA here.
cFire delivers end-to-end event technology—from stage and lighting design to audio, breakout spaces, event branding experiences and interactive demos. We design, build, and manage tech-forward environments that engage audiences and drive results.
cFire’s digital content library offers stunning, ready-to-play video scenes—nature, art, and ambient motion—designed for architecture-scale displays. Available by subscription, our content is optimized for seamless playback across video walls and public screens, making it easy to refresh spaces and captivate guests without heavy lift.
cFire’s patented AI-powered characters bring branded personality and purposeful interaction to life—on video walls, devices, and in metaverse environments. These intelligent agents engage guests with real-time conversation, information, and storytelling, seamlessly bridging physical spaces and digital platforms with immersive, interactive charm.