Brands live across the digital-physical divide

CFIRE creates immersive and mixed reality experiences that bridge the digital-physical frontier, enhancing customer engagement. We specialize in bringing brands to life through 3D technologies, including dynamic brand personas and avatars that transition between digital ad physical realms. Our pioneering work includes the world's first AR Sculpture Garden and the use of AI and XR technologies to elevate experiences in spaces like lobbies and beyond.

• Dynamic Branding - Sentient Conversational-AI Avatars - Bringing brands to life through dynamic brand avatars, outside of a gaming environment, that transition between digital ad physical realms

• Watercolor Story - Won 2 Davey Awards for World Building and Emerging Technology

• AR Sculpture Garden and AR Arts Garned - World’s first Augmented Reality Sculpture Garden with Microsoft Hololens

• Photogrammetry to Unreal Engine World creation, including Pyramids and Sphinx at Giza, Egypt

• Niantic Semi-Finalist in Augmented Reality Game Concept Development for CFIRE’s Superpath

• XVerso Metaverse Art Gallery featuring NFTs from original digital art used to create Watercolor Story by artist Zheng Chongbin

• Virtual Reality experiences, including those used to promote health and wellness hacks and a meditative ambiance for use with VR headsets and video walls

• Set up and operations of AR, VR and physical installations to enable IRL interactions with interactive digital and mixed reality content, GenAI conversational game avatars across multiple permanent and event platforms and locations (Vision Pro, mobile, tablet, screens, projection mapping and LED video walls)