At cFire, we create immersive LED lobby content, branded AI agents, and large-scale digital art for events, lobbies, and public spaces. Our experiential content platforms blend nature, art, and storytelling to elevate guest engagement and strengthen place identity.cFire designs immersive video wall and interactive content for corporate lobbies, hospitality venues, and large-scale events. Known for our Salesforce Waterfall installation, we transform walls, rooms, and public spaces with cinematic nature scenes, ambient art, and AI-powered interactivity.
In collaboration with artist Zheng Chongbin, cFire created Watercolor Story—a massive immersive artwork for MGM Cotai’s ultra-luxury resort in Macau. Blending traditional Chinese pigments, masterful ink-brush techniques, and avant-garde animation, the piece paints itself in real time across The Spectacle, the world’s largest indoor LED screen array.See more of Artist Zheng Chongbin’s work currently exhibited at LACMA here.
cFire delivers end-to-end event technology—from stage and lighting design to audio, breakout spaces, event branding experiences and interactive demos. We design, build, and manage tech-forward environments that engage audiences and drive results.
Our digital content library offers high-resolution, ready-to-play scenes—nature, art, and ambient motion—optimized for LED video walls. Available by subscription, our content makes it easy to refresh large screens in lobbies, hospitality venues, and public spaces without heavy production cycles.
cFire’s patented AI-powered characters bring branded personality and purposeful interaction to life—on video walls, devices, and in metaverse environments. These intelligent agents engage guests with real-time conversation, information, and storytelling, seamlessly bridging physical spaces and digital platforms with immersive, interactive charm.